Care Homes Marketing: Why Its Unique?

By this time of the generation, we are all aware of the concept of digital marketing and the powers it possesses. Not only it allows every type of business to reach their target audiences but, also helps them increase their leads and drive sales through it. Talking about the senior care industry, the same advantages could be taken of the care homes SEO strategies and, several factors make the marketing of the assisted living business unique.

When you opt to move into an assisted living community, there are various types of care available to choose for. These are the services that create some sort of ambiguity in the environment and make you feel suspicious about what services to include in your stay. As long as the customers are doubtful, they will only find their answers over the internet and, after that, the business needs to identify which terms your clients have been using in the search. Here are some of the factors that make care homes marketing a unique concept.


There has to be a personal connection when you are owning a senior care business. It is a whirlwind of emotions and expenses, the time an elderly one enters the space. Every individual wants to make sure that their loved ones are in a safe and secure environment, which is why customers are constantly seeing for a service that understands the importance of maintaining a personal kinship. Your business must cater to these needs and, provide easy-to-find contact information on the website.


Nobody would ever want to send their loved one in a space where no care is provided. This is when the review section of the website becomes their sole platform and making, it one of the biggest factors to help prospective customers in decision making. Thus, it is imperative to make sure you are engaged with your customers well over the Review section so, the new customer in making knows about your interaction skills, while providing them with a peace-of-mind to send their loved ones to you.


SEO is undoubtedly the most prospective way to reach out to a bigger pool of audience and increase leads. However, not just this but it is also a considerable way to appear the best on the internet by ranking higher on Google. As for care homes, promised customers should be able to effortlessly visit and communicate to and from the care home. Since the primary focus is to target a local audience, hence the emphasis should be on Local SEO ao, your searches turn out to be precise and specific.

Care homes marketingis a great concept yet a unique one. Thus, it is essential for the businesses to get it right and, utilize it in the best way possible so the senior care business continues to grow.

Why Do Cardiac Arrests Happen In The Bathroom?

Cardiac arrest is one of the most common death cause nowadays.

It has only a 10.6% average survival rate. In the United States, approximately 395,000 cases of cardiac arrests take place out of the hospitals every year.

Many time we get to hear that someone got cardiac arrest in the bathroom. Here, we will discuss the cause of cardiac arrests happen in the bathroom. To maintain your heart health you can consult with any cardiologist in Chennai.

What is a cardiac arrest?

If the heart starts malfunctioning and stops beating unexpectedly, that is called cardiac arrest. In this situation, the heart fails to pump the blood to the other parts of the body as well as the brain. The heart muscles are failed to contract and expand so the blood can not flow. If the heat flow to the heart is blocked due to any blockage on the artery heart attack takes place. As a result of the heart attack, cardiac arrest may happen just after a heart attack. So heart attack and cardiac arrest are connected.

Why do cardiac arrests happen in the bathroom?

It is found that cardiac arrest has occurred in the bathroom very often. Which is not a coincidence, but there is some scientific cause behind it. Here we will discuss some of them.

  • Abrupt changes in Blood pressure

Talking bath in the morning is a risk factor for people with high blood pressure. To avoid cardiac arrests, the temperature of the water and environment should be on the count.

Sudden exposure to cold water cause sympathetic impulse, which causes a rapid fall in the temperature of our skin and also leads to high blood pressure. This abrupt changes in blood pressure reduce the blood flow to the heart as a result of this the heart failed to get enough oxygen. This may cause a cardiac arrest and heart attack in the bathroom.

  • Toilet Strain

The wrong posture of sitting for waste elimination is another reason for cardiac arrests in the bathroom. In seating position repeated and intense Valsalva Maneuvers is needed in order to empty the bowels. This excessive strain majorly affects the cardiovascular system causing insufficient blood flow in the heart. It leads to cardiac arrests. Squatting position is always better than sitting position as it requires less strain.

  • Sequenced Bath

According to Ayurveda, there is a proper way of taking a bath. If you want to take a head bath do not pour water on your head first. We all have a tendency to pour a shower or a bucket of water from our head, doing so makes blood from your entire body rushes to your head and the body has to adjust its temperature very quickly as we are warm-blooded. This can cause capillary or artery breakage, which leads to cardiac arrests. So pour water on your body first then on your head. Persons with high blood pressure must pay more and more attention to the sequence of bathing.

Though accidents like heart attacks and cardiac arrests are really uncertain and can happen any time anywhere, it can be life-saving if we take precautions as much as we can. In order to avoid any one of the heart attack or cardiac arrest, there is a lot of things we need to take care of. From proper diet to exercise, enough sleep, less stress, healthy lifestyle all of them are equally important for a good heart. All the above-mentioned things will help you to avoid cardiac arrest from an unexpected cause. If you diagnosed with any kind of heart blockage consult with a cardiac surgeon in Chennai.

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For medical emergencies:

FORTIS MALAR HOSPITAL CHENNAIAddress: No. 52, 1st Main Rd, Gandhi Nagar, Adyar, Chennai, Tamil Nadu 600020Phone: 099625 99933